What is Link Analysis in SEO? – Why Does it is Important

Link analysis helps you maintain your website’s good health and it’s a critical factor in your SEO strategy. But what is link analysis in SEO and why it is important we will find in this article.

Link analysis helps you to find out the authority, the relevance of the backlinks of your website.

It helps you make a solid link profile by analyzing spammy, irrelevant links resulting in a higher organic ranking.

So, let’s get started

What Exactly is a link analysis

Link analysis is the process of analyzing hyperlinks on other websites that point to your websites. Analyzing these link boost your SEO traffic by removing bad links. 

Link analysis helps you to cope up with search engine algorithm updates.

Why link analysis is important

  • Link analysis is important because it helps you to find out the links that affecting your organic ranking in a negative way.
  • It helps you to find out low-quality links that are relevant and don’t pass link juice to your website.
  • Link analysis helps you to maintain the ratio of DO-follow and NO-follow backlinks.
  • It helps you to decide how many links you need to build in a particular interval of time.

Factors to consider

While doing link analysis you need to find out what are websites help you in building trust and reputation in the eye of the search engines.

A link from a high authority and relevant website increases the authority of your website.

You need to build and get links from a reputed website that shows you as an expert in your niche.

Also, focus on the anchor text of the your link a poor anchor text makes your link profile spammy.

Decide the ratio of different types of anchor text for your backlinks.

Tools for link analysis

There are plenty of tools available in the market but the choice of tools is available on the current state of your link profile.

You can choose a combination of different tools for link analysis to cover different aspects of different tools.

Some of the best backlink analysis tools are:

  • Google Search Console
  • Semrush
  • Ahrefs
  • Majestic
  • MozThese tools are worth using and give you results that you want to see for your efforts.

Best way to do a link analysis

The best way to do a link analysis is together all the data in a single excel or google sheet then find out problems with your link profile.

Combining all the data together save your time and makes your analysis process easy.

Steps to do link analysis

  • Eliminate all the bad and spammy links.
  • Look for links with anchor text in a keyword or an exact match.
  • Find out links of your competitors.
  • Make a new list in CSV.
  • Repeat the process.

Quality of good link

A link that is based on E-A-T, or expertise, authority, and trust.

A bad link is that causes direct or indirect issues with your site performance or against link schemes algorithm.

The goal of your link analysis should be to remove all the backlinks that are against the webmaster guideline and cause an effect on your rankings and all the links and disavow them immediately.


Link analysis is an important factor of the Seo Strategy of any organization and different SEO experts have their own way of link analysis.

Link analysis is a complicated process but tools make it easy to do link analysis.

Proper link analysis helps you to make a solid backlink strategy which results in a higher organic ranking.

I hope now you understand what is link analysis is and ready to do link analysis.


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